Everything that has meaning has value

http://www.eveonline.com/devblog.asp?a=blog&bid=687

For the better part of 2009, we here at CCP have been formulating new strategies to address the issue that all persistent services on the Internet ultimately face, i.e. the data persisted in our systems has meaning to people and everything that has meaning has value. Frankly speaking this has been something that we have been strategizing about since 2004. Even though we have throughout the years kept the Real Money Trading element at bay with manual actions from our game masters, we have always realized that this is a bigger issue that needs to be addressed with innovation and thoughtfulness. As early as 2005, we came up with the seed which was later released in November 2008 as the Pilot's License Extension(PLEX). It has had many names through the years such as 28days and CCP Points, and it has been refined and iterated to the point that it is accepted by you, our players, as something that adds value to EVE and that is something we care deeply about.