To make people believe is to make them act

"To cite is thus to give reality to the simulacrum produced by a power, by making people believe that others believe in it."

Narrations about what's going on constitute our orthodoxy...They move forward camouflaged as facts, data, and events. They present themselves as messengers from a "reality." Their uniform takes on the color fo the economic and social ground they movie into. When they advance, the terrain itself seems to advance. But in fact, they fabricate the terrain, simulate it, use it as a mask, accredit themselves by it, and thus create the scene of their law (185).

http://ir.lib.u-ryukyu.ac.jp/bitstream/123456789/1055/1/Vol51p1.pdf

http://www.webcite.org.uk/author/decerteau.html