The Possibilities of Interactive Reading

An electronic text is a necessarily different medium from a printed page, and a novel can and should adapt to the new form. What textual possibilities does the Kindle open up?

• What can subscribed blogs do?
• How to publish on Kindle?
• Could you publish a Facebook novel?
• Check out LiveBook's take on the Facebook novel.

Interactive isn't quite the right word here, and I'm not quite sure what is. I guess the concept I'm trying to get at is 'what is the possibility of a reader being written into the text of a novel?

Users allow a Facebook apps to access their profile information. Could it use that profile information to fill-in-the blank parts of the novel? The author would have control over the structure and style of the story, but the details would be rewritten for each reader.